One of the key barriers to inclusive web accessibility is the stereotyping of people with cognitive disabilities as “the problem”. Technology is then framed as an intervention imposed from above that will fix the problem. In this situation, the needs of people with cognitive impairments are often only superficially taken into account (Schulz et. al., 2015). There is a significant body of evidence to show that technology designers and developers have little or no knowledge of the challenges people with cognitive disabilities face when using technologies (Disability Rights Commission, 2004).